WHO WE ARE


Prime Health & Performance

Education & Professional Background

Our credentials stem from degrees in sports science, health management and exercise nutrition from Cardiff Metropolitan, Loughborough and Sheffield Hallam University.

Together, we have worked extensively with athletes in elite sport for over 5 years. During that time, we have had the pleasure of working with dedicated athletes from organisations across a range of sports. Including athletes from Team GB Boxing, Boxing Canada, Rugby Canada, Matchroom Boxing, Queensbury Promotions, MVP and many more. We have had the privilege of supporting athletes to achieve prestigious accolades, including World records, European & World honours within their respective sports.

The goal is to continue providing a bespoke sports science service for athletes wanting to progress and achieve excellence. We combine our experience and expertise to ensure individuals can maximise their capabilities through carefully calculated nutrition approaches.

Professional Memberships & Accreditations

Our memberships provide us access to current evidence-based approaches and newly published research. The accreditations also ensure our right to practice as sports nutritionists is fully insured and validated.

Current Memberships & Accreditations:

  • Sport & Exercise Nutrition Register (SENr) – Graduate Registrants
  • Registered nutritionists with the Association for Nutrition (AfN) (ANutr & RNutr)
  • UKAD Clean Sport Advisors
  • International Society for the Advancement of Kinanthropometry (ISAK)

Mission Statement


To deliver the nutrition support and sports science tools required, that enable
individuals to maximise their potential and be in their prime.

COMPANY VISION


To create a hub where individuals can access all the expertise they need to
reach their health or sporting goals. Where you can learn and grow with
the support of a multi-disciplinary team behind you.

CORE VALUES


Customer Centric

Your goals and intentions are central to the elite-level service we provide, all decisions on nutrition and sports science support have the sole purpose of getting you closer to your long-term target.

Communication

We pride ourselves on not only communicating information effectively, but in a way that is evidence-based, practical, and can enable you to continue performing at a world-class level.

Learning

Some answers we may not have straight away, we will come back with a comprehensive response after taking the time to research, learn and grow as practitioners.

Openness

Our goal is to create an open environment where you feel comfortable asking any question and be inquisitive. Challenge us, ask why, and we will be happy to help develop your knowledge further.