Privacy Policy


  1. What personal information we collect
  2. How we use and store personal information
  3. The legal basis for processing personal information;
  4. Disclosure of your personal information
  5. How we look after your personal information
  6. Who has access to your personal information
  7. Your responsibilities in keeping your information up to date
  8. Your rights to know what we know about you, make changes or ask us to stop using your data
  9. How we handle any changes to this policy

  1. What personal information and data do we collect

We store and process the contact details which you have given to us so that we can provide you with any information you have requested from us. Should you at any point want to receive nutritional support and testing from us, we will also use these details to contact you in relation to the specific nutritional support or testing you require from our services.

The contact details we collect, store include some or all of the following: your email address; your telephone number(s); your postal address; name, and date of birth, billing and/or other activities relating to undertaking transactions such as billing address, payment card details; information that you upload to your SENPRO account (profile photograph), the information you give to us when completing our forms issued by us as and when required (e.g., nutritional information); data on nutritional analysis of personal results and performance (e.g. VO2 max testing and metabolic report), tracking of data (e.g. weight trajectory).

The lawful reason that we use to process this data is consent. At the time you provide us with your contact details we request your consent to store any personal information.
We only store contact details which have been obtained directly from you and nobody else.
The contact details we collect from you and store are not transferred outside the United Kingdom. We will store your contact details until we believe we no longer need to retain them or until you advise us otherwise; wishing us to delete any contact detail data.
No automated decision-making or profiling will be performed on any personal details and we keep a record of how and when these details are provided to us, and when they are used.

  1. How we use and store personal information

We record and store information regarding your services in accordance with the guidelines stated by Prime Health and Performance Ltd. This information is recorded and stored to ensure that the most appropriate services were provided and with a record of the service that we provided. We collect some of this information from you when your service commences and record further information as your service progresses. At the start of your treatment we will request and record your consent to the storage of this information. The lawful reason that we use to process this data is consent.
We only store service information which has been obtained directly from you or results directly from the service you have received. Treatment information we collect and store is not transferred to any third party. No automated decision-making or profiling will be performed on these details. We keep a record of how and when these details are provided to us, and when they are used.

Prime Health and Performance recognises your rights as defined in the General Data Protection Regulation (GDPR). We will always seek to uphold those rights and you can contact us using the contact details given above to exercise those rights, where relevant.

  • Your right to be informed (this page and further information in communications we might send to you)
  • Your right of access. You can request that we provide you with details of all your personal data we store / process. When we have collated all the data that we hold on you, we will securely send you the data, at most within 30 days. If there is any reason for a delay in providing you with your data, we will notify you as soon as possible. When we send you your data, we will inform you of the other rights that you have that relate to your data.
  • Your right to rectification. If you advise us that some or all of your personal data which we store/ process is incorrect and you require us to correct it, we will do so, unless we have a legitimate reason to retain it unchanged (for example, treatment records which may be required by our insurers) in which case we will advise you what data is being retained and our reasons for doing so. Such data would be retained only for that legitimate reason and not processed in any other way.
  • Your right of erasure (right to be forgotten). If you ask us to delete all the data which we store /process relating to you we will do so unless we have a legitimate reason to retain it (for example, treatment records which may be required by our insurers) in which case we will advise you what data is being retained and our reasons for doing so. If you want us to stop communicating with you, please consider opting out of communications with us instead of asking us to erase your data.
  • Your right of restriction of processing. We will stop processing any data that we control that relates to you from one working day of receiving your email instruction until the time when we have carried out your instruction. During this time, we may need to contact you if we need any clarification.
  • Your right to data portability. If you request us to provide you with a copy of your personal data that we hold, we will do so. When we have collated all the data that we hold on you, we will securely send you the data, at most within 30 days. If there is any reason for a delay in providing you with your data, we will notify you as soon as possible.
  • Your right to object. We will stop processing any data that we control that relates to you from one working day of receiving your email instruction until the time when we have carried out your instruction. During this time, we may need to contact you if we need any clarification.